设计与品牌：打造架构体验

现世安稳

　　Design& Branding:

　　Building an Architectural Experience

　　设计与品牌：打造架构体验

　　Brand engagement is an emotional commitment to a specific brand and to its influence. And while it can take many forms, it is just as important internally as it is externally to ensure the right fit and experience with employees, consumers, and the company’s bottom line. On 6th June, Clestra was honored to have three innovative designers for the Design & Branding Seminar.

　　品牌参与是对特定品牌及其影响力的情感承诺。它可以采取多种形式，在公司内部和外部都同样重要，以确保品牌与员工，消费者和公司底线的正确契合，保证品牌的完美体验。2019年6月6日，卡莱司卓有幸邀请到三位富有创造力的设计师举行了设计与品牌研讨会。

　　Chris Jessick from Digital Bootcamp and Diana Du from Clestra gave the openning speech.

　　来自Digital Bootcamp的合伙人Chris Jessick及卡莱司卓奥斯曼的商务拓展经理 Diana Du在研讨会前做了开场介绍。

　　Gianmaria Quarta is the Co-Founder and Director at Q&A Architecture Design Research, a design and research office based in Shanghai and Turin that works across different disciplines in the metropolitan space.

　　Gianmaria Quarta是Q&A Architecture Design Research的联合创始人及总监。Q&A Architecture Design Research位于上海和都灵，致力于都市空间设计的各种领域。

　　Teo Rojas is the Founder of BRANDON, an independent brand engagement studio specializing in brand consulting, brand activation, O2O, user engagement, design and production. His expertise is branding, design, and construction hasled him to work with well-known companies like Burberry, Hema, and Bayer/Covestro.

　　TeoRojas 是独立品牌工作室BRANDON的创始人，BRANDON专门从事品牌咨询，品牌活化，O2O，用户参与，及设计与生产。他的专长为打造品牌，他与Burrberry，Bayer/Covestro和盒马的合作令人印象深刻。

　　Jaime Daza Medina from BMB Workplace Design, as Owner and Project Director, Registered Architect and Interior Designer with 15 years of experience developing professional workplaces and healthcare interior design projects mainly in Asia. Relevant corporate design clients include: Benetton, Ernst & Young, Air France, Hewlett Packard, KPMG, Huawei, and Shell. His colorful and transparent design was the light spot of the seminar.

　　Jaime Daza Medina是BMB Workplace Design的所有者及项目总监， 他是注册建筑师及室内设计师， 在亚洲拥有15年办公场所及医疗领域室内项目的设计经验。 相关设计客户包括：贝纳通，安永，法国航空，惠普，毕马威，华为和壳牌。他多彩而明亮的设计为研讨会带来了亮点。

　　

　　The audiences were not only deeply interested in the topics, but also actively participated in the discussion. Thanks for your sharing and participation. We hope that Clestra seminar could inspire more creativity and design passion.

　　现场观众对议题们不仅深感兴趣，也积极的参与讨论， 台上台下不断出现精彩互动。 感谢您的分享与参与， 希望我们的研讨会能激发大家的创造力及设计激情。

　　卡莱司卓

　　Clestra Hauserman

　　才华、创意、活力——这一切构成了

　　Clestra Hauserman引以为傲的公司文化。

　　自1913年起，

　　Clestra Hauserman专注于

　　设计、制造并安装预制、

　　可移动或拆卸的办公室隔断，

　　以满足所有客户不断变化的需求。